Conducting in-depth research on industry-related topics in order to develop original content.

Developing content for blogs, articles, product descriptions, social media, and the company website.

Assisting the marketing team in developing content for advertising campaigns.

Proofreading content for errors and inconsistencies.

Editing and polishing existing content to improve readability.

Conducting keyword research and using SEO best practices to increase traffic to the company website.

Creating compelling headlines and body copy that will capture the attention of the target audience.

Identifying customers’ needs and recommending new content to address gaps in the company's current content.

Search Engine Marketing

YouTube Marketing

Google Ads

Bing Ads

Pay Per Click Advertising

Google Tag Manager

2-3 Years Experience as a Social Media Specialist or in similar role

Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns

Track, report, and analyze website analytics and PPC initiatives and campaigns

Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.

Optimize copy and landing pages for search engine marketing

Perform ongoing keyword discovery, expansion and optimization

Research and implement search engine optimization recommendations

Research and analyze competitor advertising links

Develop and implement link building strategy